How Blissy went from just a late night idea to becoming the hottest selling product of 2020

A rewarding and blissful journey..

Note: You'll probably never sleep on cotton again!

You’re probably wondering how a pillowcase out of all things could win the hearts and minds of hundreds of thousands of people (454,000 and counting) across the world and become one of the hottest products in just under 1 year.

That’s a very valid thing to wonder about if you ask me. I would have wondered the same thing a few years ago actually.

You probably have a lot of questions and so did our customers (before they were customers), so let’s do a little Q and A and see what all the fuss is about.

So why a pillowcase?

Here’s the short version of a long story. We started our journey by brain-storming about how to create an anti-bacterial and hypoallergenic product that helps you sleep better, while improving your skin and hair. Through the course of many late night talks, we tossed around countless ideas, from the far fetched, to the downright silly ones.  Finally, it dawned on us. We spend about ⅓ of our lives sleeping. And during this time, our face is in contact with something we never even give a second thought to. A pillowcase!

So we set out to create the perfect pillowcase with the perfect material that can provide all the benefits we dreamed about. What kind of material would we need to actually achieve these benefits? The answer was right in front of us. One of the oldest textiles used for thousands of years by royalty, yet forgotten and ignored by generations, actually had everything we were looking for. SILK!

After months of searching everywhere you can imagine for the highest quality silk available, we had finally discovered the holy grail.  A special silk that was so soft and gentle, yet durable at the same time. It’s anti-bacterial, hypoallergenic, doesn’t absorb any of the natural oils from your hair and skin and always stays cool.

Blissy was officially born.

But there’s a million silk pillowcases available already.. Why Blissy?

You’re absolutely right! There are. And we did our homework there too. You see, silk is a very tricky fabric.  It looks great and generally feels great, but the devil, as they say, is in the details. Tiny differences in the grade of the fabric translate to very big differences in cost and quality. About 95% of the silk sold at department stores and marketplaces like Amazon are cheap, low quality silk (and sometimes satin) that do not give these benefits. Not even close. It’s like sleeping on plastic. You’ll probably do more harm than good sleeping on one of those. That’s why we wanted to be better than every product out there and made Blissy with the “special silk” we took months to discover.

So what “special silk” is Blissy made out of?

Blissy is made from the highest quality 6A Grade 22-Momme 100% Mulberry Silk. Yeah that’s a long description of a silk right? But it’s important to know that there are many different kinds of silk. Many of them fake and cheap silk alternatives using lower grade materials. Blissy is certified and meets the highest standards by OEKO-TEX, which is the international textile certification that makes sure the material is real and pure. Blissy is never treated with any chemicals. It is made from the most superior quality and purest silk and our customers absolutely LOVE IT. They tell us how much better Blissy is compared to any other material they have ever used.

So what else are customers saying about Blissy?

Feedback is super important to us and we put a lot of effort in getting feedback from all of our customers. It helps us improve our products and give our customers what they’re looking for. So far Blissy has had over 11,000 5-star reviews in just a few months and here are some of the things our customers are telling us:

• It has Improved their sleep (Blissy stays cool to the touch all night)
• It has Improved their hair
• It has Improved their skin
• It has improved their allergies
• It has made them the best gift buyer in their circle of friends and family
• It has transformed their bedroom into a magical place
• They love taking it with them when they travel

How can a pillowcase help me sleep better?

Good question. One of the biggest problems people have is overheating in bed, causing them to toss and turn all night in discomfort. Blissy is temperature regulating which makes tossing and turning a thing of the past. It refracts infrared heat and adjusts to your body's temperature keeping you cool throughout the night. It’s also unbelievably soft and smooth, and won't bunch up to become uncomfortable.

Fun fact: Your head retains approximately 10% of your body heat. So, if you tend to get hot while you sleep, a cooling pillowcase is probably important to you.

I never knew my pillowcase was damaging my hair.. How is Blissy improving it?

Friction, friction, friction, your hair’s worst enemy! Blissy pillowcases are incredibly soft and smooth. The silk that we use reduces the friction on your hair making it virtually non-existent. 43% less friction to be exact. Because of this, your hair won't tug or pull and get tangled like it would with other pillowcases. And because there’s no friction to create heat, you won’t get breakages or split ends either.

Your hair won’t be stripped of its moisture while you sleep. Your hair will be cleaner, your pillow will be cleaner, and you won’t have to wash your hair nearly as often. It prevents frizziness, split ends and tangling.

Pillowcases made from other fabrics, like cotton, for instance, absorb an incredible amount of moisture from your hair. This causes your hair to dry out and damage it. Over time as that moisture builds up in the fabric, the fabric becomes absolutely filthy. And every time you go to bed, all of that built-up dirt and grease gets all over your hair.

Interesting, so how does it improve my skin?

Easy! Your face is in direct contact with your pillowcase all night while you sleep. Pillowcases made from other fabrics create friction and absorb your skin's moisture and any lotions you put on your face before bed. This ends up causing blemishes, dryness, irritation, oily skin, and sleep wrinkles (which are different from wrinkles as you age and not natural).

Those oils and lotions build up and create a filthy breeding ground for harmful bacteria which clog your pores and irritate your skin. The Blissy pillowcase won't absorb your skin’s oils or any lotions that you put on, so when you wake up your face isn’t dried out and damaged.

Blissy pillowcases help prevent sleep wrinkles by allowing your skin to always stay hydrated. It also prevents breakouts by keeping out the harmful bacteria that usually build up on cotton pillowcases and spend all night clogging your pores.

Blissy creates a gentle environment where your skin can actually repair itself from the damage it endured throughout the day. It visibly reduces the appearance of fine lines and sleep creases.

You'll always wake up with a morning glow.

Great, how can it make me feel refreshed in the mornings and keep my allergies at bay?

Blissy is naturally hypoallergenic and anti-bacterial. Blissy’s silk material and the way the pillowcase is made doesn’t allow allergens to embed or stick themselves to the pillowcase, and Blissy doesn’t encourage the growth of harmful bacteria either. This makes the Blissy pillowcase perfect for your allergies.

Cotton pillowcases create a bacterial nightmare. Every. Single. Night. And because your pillowcase has rough fibers and thousands of microscopic nooks and crannies, dust mites and allergens are able to call your pillowcase home.

The special silk material and the proprietary weaving methods make Blissy resistant to mold, fungi, dust-mites and other allergens.

But wait I already bought a hypoallergenic and cooling pillow.. why do I need a pillowcase with those same features?

Good question.. Is your face directly on your pillow or your pillowcase? Your Pillowcase!

All the bacteria, filth, oils and sweat build up on your pillowcases so even if your pillow is hypoallergenic or anti-bacterial... your face is still rubbing on your pillowcase first!... Makes sense right?

Your pillowcase is the main point of contact with your face. And it’s on there for about 6-8 hours a night.. every single night,, every day of your life!. Nothing touches your hair and face more than your pillowcase… we hope not at least.

With a Blissy pillowcase you can use ANY pillow you want... you’re not stuck using a weird shaped or rubber/latex pillow that promises something it can't actually do.

A lot of our customers actually take their pillowcase with them on trips.. Smart right? Not only do you wake up on your own clean pillowcase but you take all the benefits with you on your trip in a tiny package.

I heard silk needs to be hand washed.. I don’t feel like handwashing my pillowcase every day. Is it a headache to wash?

Short answer… No.

Blissy is machine washable!

How? It’s made from 100% Mulberry 22-Momme 6A High Grade Silk which is what sets it apart from your typical cheap silk you will find on Amazon or similar places. Also since Blissy is anti-bacterial, temperature regulating, and doesn’t absorb natural oils from your skin and hair, you can wash the pillowcase 3x less than your typical cotton pillowcase. Blissy remains germ free, odor free and super fresh.

Why would a pillowcase get so many reviews in such a short period?

There are 2 kinds of products that get A LOT of reviews… really bad products or really good products. Blissy has over 11,000 5-star reviews. 99% positive reviews.. This makes Blissy a really good product =).

Good product = Happy customers (or Blissy family as we like to call them)

It’s simple…. everyone appreciates a good product and good service (this is rare to come across nowadays). This has helped Blissy grow naturally. People are buying it for themselves, recommending it to friends, and buying them as gifts for friends and family too. Yes, Gifts!

How did a pillowcase get the reputation of being a “must-have gift”? It seems like a weird thing to give as a gift.

It might seem weird, but it’s actually genius!

It’s a gift that people will use every single night and remember you every time they lay their head on it. It also helps that Blissy is an amazing product.

Giving someone the gift that improves their sleep, gives them glowing skin and beautiful hair is very  unique. Not to mention that Blissy is beautiful and luxurious.

So lets see… comes in a beautiful package… looks amazing when you take it out of the package… feels amazing when you touch it… and all of that is before you even try it!

I told you, it's genius!

Blissy has been a massive hit for Birthdays, Valentines Day, Mother’s Day, Christmas, Wedding Gifts and so much more.

Has it only been reviewed by the customers or by experts too?

Even though we value the mentions and feedback from “experts” and editors, we still believe the real experts are our customers and the feedback from our customers is extremely valuable.

That being said.. [start brag] YES, we have been featured in Forbes, Glamour, TeenVogue, Glossy, Town and Country, New Beauty, Essence, Shape, MentalFloss and the list goes on. We were even featured on a ton of news segments as being one of the hottest gifts (told you!). Blissy is also featured as one of the top success stories on Pinterest! [end brag]

Oh, and did we mention that one of the highest rated luxury hotel groups in the world is in talks to outfit all their rooms with Blissy?

So where do I buy it? Is it only available at Blissy.com and not in any of the large retailers?

It’s available on Blissy.com as well as online at Macy’s, Nordstroms and Hautelook. It hasn’t gotten into any of the brick and mortar locations because… well corona happened.

We do however offer the best deals on Blissy.com

How much does it cost?

The prices vary based on size and quantity. Blissy comes in Standard, Queen and King sizes. We’re currently offering a 30% discount on a single pillowcase with prices starting at $69.95. We offer a 55% discount when you buy 3 or more pillow cases which comes out to $44.97 per pillowcase. Our repeat customer and re-order rate is INSANE! We have a re-order rate of about 75%!

Almost all the customers who purchase a Blissy come back and buy 4 or more.

Are there cheaper alternatives? Of course. The cheaper imitations on Amazon go for about $30 but as the old saying goes… you get what you pay for.

As our customers say “If it’s not Blissy, It’s not worth it” =)

*PS: If you’ve reached this far in the article then we hope that at the very least you’ve learned how important a good pillowcase is. And of course we hope that one day (maybe today) you’ll join the Blissy family. Cheers.